November 4, 2014

CLEANSING AND TONING, WHY IS IT IMPORTANT

Your corrective skin care starts with EFFECTIVE cleansing routine

The biggest mistake people make is not cleansing their skin properly; they tell me they either just splash their skin with water, or use soap (cringe), or just a cheap and ineffective cleanser that dries their skin out or clogs the pores and causes breakouts. 

Anything they apply after an ineffective cleansing will cause the serums or creams to NOT penetrate effectively. Dirt, grime, skin’s own oils and dead cell build up will prevent the products from penetrating where they are needed.
A professional strength cleanser and toner will prepare your skin for infusing essential nutrients. A correctly cleansed skin will feel softer, appear brighter, is free of pore-clogging impurities, and most importantly will be pH balanced and rehydrated, improving absorption of important actives. Modern toners are designed as instant re-hydrators, loaded with antioxidants and corrective actives enhancing deeper and more efficient penetration of skin care applied directly after toning. 

So if you want to make the best of your high quality serums and treatment creams, prep your skin with the very best professional cleansers and toners. 

Ask your Beauty Therapist for a recommendation on the best cleansing system for your skin.

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Have a beautiful day!
Jana x

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A Skin Care Expert, Retail and Customer Service Coach, Business Consultant and Best Selling Author. Writer and blogger, currently writing popular blogs and articles about beauty, skin care, retail business, sales and customer service.

Read Jana's full bio here: janaelston.com


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